Mobile Marketing

Mobile Marketing in today’s world refers to advertising that is conducted on smartphones and other “on the go” devices that can send and receive SMS messages (short message service) such as text messaging.


People are no longer tied down to a bulky PC that sits atop their desks. Now, they’re checking email from the line at the grocery store. They are visiting social networking sites while in meetings when the boss isn’t looking.

Go With Trend

Business marketing with mobile wasn’t a possibility in older days. But now, thanks to smartphones where users can see images, not just read the text, advertising has been taken to a whole new level of customer interaction.

Some companies acquire lists of their customer's cell phone numbers and are able to send ads to them directly. Those contacts are sometimes sold or transferred to other companies as well.

Learn How To

There is a lot of unwanted spam involved in this type of marketing, but if you are going to be successful, it’s best to adhere to good advertising practices that will enable you to enjoy longevity with your efforts.

Because of spam complaints, the Association has begun creating guidelines for advertisers and consumers are beginning to see a trend of opt-in commercials, so that they can pick and choose who has the ability to advertise to them.

One example of popular mobile marketing is when a company sends a coupon to a customer via text message. This coupon is delivered to them wherever they are because the cell phone is in their pocket or purse at all times.

Effective Marketing

The great thing is that text messages are something consumers stay on top of. They don’t sit around for long. Consumers generally hear a little “ding” whenever a new message is received, and the ad is opened quickly.

This marketing isn’t just about sending ads to the consumer. There is something known as shortcodes that allow the consumer to text a string of numbers to the brand in order to receive a perk or discount or freebie.

Other Forms of Mobile Marketing

There are other forms of this very marketing platform, too. Games that are played on your smartphone are often paired with ads that marketers pay to have shown throughout the playtime.

If the consumer has a smartphone with a color screen, then they might receive MMS ads (multimedia message service), which will show the text, audio, images, and even video ads.

Read why having Facebook Business Page is essential for a business owner?

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